In a crowded market, clients will be seeking personality as they read what you’ve written — they’ll click right past pages that feel “been there, read that.” They’re looking for a voice that says, “Hey, client, this is me!” They want to know not just what you deliver — but how. Will you be funny or serious? A perky cheerleader or a sardonic commentator Hey, Client, This Is Me! Sell With Your Writing Voice
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